First, identify a few brands to consider, then conduct a comprehensive evaluation. In the initial selection phase, the following aspects are generally used as selection criteria:
1. The brand's product quality and reputation;
2. The brand's after-sales service capabilities, including the availability of service outlets in or near the company's location;
3. The product quality and service of brands already used by the company;
4. The selected brand should align with the company's positioning.
After the initial selection, a comprehensive evaluation of each brand includes brand, product quality, price, and service capabilities.
Many companies have a misconception when choosing a brand: they believe that if all forklifts are imported brands, the quality and price should be similar. This is a common-sense error. Just like cars, there are many imported brands, and the price difference between different brands is significant, as are their performance.
Furthermore, forklifts are industrial equipment, and ensuring their normal operation is one of the company's goals; downtime means losses. Therefore, choosing a brand with reliable after-sales service is crucial. China's forklift market is very large, which has attracted many foreign forklift suppliers. However, given China's vast territory, it is difficult to establish a nationwide professional service network without sufficient time.
